MINI Countryman
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MINI Countryman 〰️
FOR THE TRUE MAVERICKS.
Americans love big cars, and they especially love pick-ups.
Every year they make up the top three best-selling models in the country.
With names like Ranger and Lariat and ads set on working ranches,
it’d seem the whole lone wolf, cowboy thing works pretty well.
Why can’t it work for a big ole truck like the newest MINI Countryman?
Activations.
Cowboy State. Cowboy Car.
The Bucking Horse and Rider is a trademarked icon of the state of Wyoming. It’s on the state license plate. It’s on the state quarter. According to Wikipedia, it has its own acronym—BH&R.
To announce the arrival of MINI’s new, cowboy-capable MINI Countryman, MINI partnered with the state of Wyoming to release a revamped icon for the “Cowboy State.”
The partnership includes limited edition license plates, commemorative coins, and merch.
MINI x RRL
Ford F150 and King Ranch.
MINI Countryman and Ralph Lauren.
Just makes sense.
To announce the new car of the American West, MINI launched a limited edition collaboration with Ralph Lauren’s RRL label.
The MINI Countryman x RRL signature edition features custom, western-inspired interiors, as well as exterior paints inspired by the hues of the American West.
