Empower

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Empower 〰️

LET’S TALK ABOUT MONEY.

There are a couple very easy choices to make in the financial services category...(cough) Fidelity…(ahem) Schwab…we set out to get people to think twice about their investments by relating to them over just how tough it is to talk money.

Activations.

The Pillow.

Everyone loses sleep over money worries.

Not anymore.

Empower is partnering with Calm to design a pillow that soothes you to sleep with comforting bits of financial wisdom. The pillow features built-in speakers and VO from one of the most relaxing voices around, Calm’s Tamara Levitt.

Hot Tips for Hard Convos.

Truth is, people are more comfortable talking about sex than money.

To help more people open up about their finances, Empower is partnering with Sex Education’s Gillian Anderson to create a short video series offering hot tips for hard conversations.

The IEC.

Everyone worries about money. Even the people whose job it is NOT to worry about money.

And that’s OK! Thanks to Empower’s Insecurities Exchange Commission we can all be open about our money worries, financial pros and newbies alike. The group meets virtually and in-person with trained moderators to facilitate open and productive financial discussions.

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