Midea
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Midea 〰️
THE COOLEST FILM OF THE SUMMER.
90 Minutes of AC.
During the summertime, New Yorkers will do some ridiculous things just for AC. Like stringing along a lukewarm relationship. Or loitering in a shoe store with no intention of buying shoes. Or going to the movies. Any movie.
To launch Midea’s critically-acclaimed U AC,
we went all-in on a classic New York City joke.