John Redmond strategized so hard he became a writer.

I have over 10 years’ experience making ads, and I spent much of it writing creative briefs.

I wrote decks that told stories. I agonized over just the right combination of words to express a complex thought in simple terms. I got to the crux of an idea and collaborated to follow it down different paths of possibility.

And now I write ads.

If you’re looking for someone with the strategic chops to write the brief, the writing chops to make it real, and real chops as in sideburns that grow further onto the cheek than most people consider fashionable, look no further.